Obviously, there are some kinds of ads you wouldn't want to have on your site, such as pornographic ones or ads for sleazy multi-level marketing schemes that scream "Make $30,000 a month just for watching TV!" in big red letters.
         Well, you can put your mind at ease. Google has an ad review process that checks the ads they send to your site. This process ensures that the ads that you serve up are family-friendly and that they comply with Google's strict editorial guidelines.

Google's ad-screening team combines sensitive language filters, input from site owners like you,  and a team of linguists with good old common sense to filter out ads that could be inappropriate for your content. And if that's not enough, you have to capability to block competitive ads and choose your own default ads. That's another nice feature: Google kind of lets you run your own show.






Now, another thing you might be concerned about is whether the ads will clash with the look, feel, and colors scheme you've got going with your site. Don't worry. You can customize the appearance of ads and choose from a wide range of colors and templates. Same thing goes for your search results page. And reports are customizable, too. Google provides flexible reporting tools that allow you to group your pages any which way you want.
             That means you can view your results by URL, domain, ad type, category and more so that you can figure out where your earnings are coming from.

Add caption