The maker of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.

Google now offers Web Search™ allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be "YES", however, those who would say no can say so with confidence.

Google delivers the best search results on the web today. Don't be surprised if the majority of your website users use it to search the web. They pride themselves on highly relevant search results with a clean and effective interface. They offer various filters to fine tune their results to allowing you to eliminate any unwanted sites from being displayed.

They have started a highly successful symbiotic relationship between Google and websites that many webmasters will be taking advantage of as soon as they hear the news. It is said time and time  again how Google AdSense has transformed websites not geared towards earning income, into solid income producing businesses. Now with  Web Search™ it get even better.

So what exactly is Web Search™?

It's using Google's Site Search or Google's Web Search and displaying AdSense ads in the results and you earn income  every time someone clicks on the ads. Lots of sites already use these features together or independently and them being able to monetize this is a sure plus. You are also able to customize your results page to some extent which includes full color customization as well as the ability to include your logo.
So how do I get it?

Well if you haven't already done so you will need to create and AdSense account at Google AdSense and follow the steps.

If you already have an AdSense account then log in and click on Search Settings and you should be able to figure it out from there. They also offer reporting information which can also be filtered by channel and includes clicks, the number of queries and click through rate.

The verdict

If you answer yes to any of the following questions then there's a good chance that Google's Web Search is for you:

1.   Do you want to give your users a reason to stay on your site longer?
2.   Have you ever wanted to offer web search from your site?
3.   Do you want to be able to offer a site search feature to your users? And last but        not least.
4.   Do you want to increase the earning potential of your website? More popularly stated as... Do you want to make more money?

I'm not a betting man but I'd put my money on you answering yes to at least one of these.

Happy Google Web Search™ing:-)   

Google currently (mid 2005) offers three programs: AdSense for content, AdSense for search, and premium AdSense.

Ad Sense For Content

AdSense for content is the AdSense program-contextually targeted ads are displayed on your web page, and you get paid for every click. These ads are specifically targeted to the content of your web page. Consequently, if you change the content of your page, the ads that are displayed would also change. AdSense allows you good control over what ads get served since there might be some obvious problems of it didn't. These include:

Blocking Ads-you choose

While the ad selection is automatic, you can block unwanted ads-such as those from your competitors. you just Google which companies to block from your sites.
Reviewing And Filtering Ads-Semi-Automatic

Google has its own strict policies for ad content (no profanity, no racial discrimination, etc). These are filtered out automatically from your point of view. Additionally, you can choose to block additional content through custom filters. This is slightly different than blocking an advertiser, since with this method an advertiser you generally allow may submit ads that would individually be filtered out.

Allowing The Publisher To Select An Ad

In the rare case where Google's content engines can't make a clear match of ads to pages, they will let you pick which ads you want served. If you don't pick, you'll get public service spots.

The Look-And-Feel Of Ads Can Be Customized

Ads shouldn't look out of place or be jarring on your website. Google allows you to customize colors and layout. You can choose options provided or have your own custom layout and color applied to the ads. The advertisers have no control over this, as material appears on your site, you can and should select how it looks.

Tools for Analysis

Tracking and analyzing the performance of any marketing campaign is critical. Google AdSense provides a range of comprehensive online reports that allow you to monitor and analyze your earnings as well as the performance of ads by many metrics, including size, color, and so forth, so you can make adjustments to maximize the value of the placements.

AdSense For Search

This is another program whereby Google allows you to ad a Google search box to your website. By doing this, visitors to your site can search the entire Internet from your website itself. In a way, your site becomes a host to Google. Except you make money!

The search results page that is displayed when a visitor on your website searches through the search box on the site itself, also displays Google Ads (AdWords ads) next to the usual listings, just as it would on Google.com. If the visitor clicks on any of these Google Ads, you get paid as well. Thus, with AdSense for search you can enhance your income potential beyond what just the content of your actual site can provide.

AdSense for search offers all the same options and controls as AdSense for content. These include ad customization, ad filtering, monitoring and tracking results, and so on.

Google AdSense Premium Service

The AdSense Premium service provides advanced functionality and features, provided your website qualifies for it- which in fact very few sites do.

As a base requirement, your website should received at least 5 million search queries or 20 million page views a month to qualify for the Premium service. (We're betting if your sites qualify for this level of service, you already know all about AdSense!)

Making "sense" of AdSense means understanding that it is really an offshoot of the older Google model, AdWords. But they are not the same thing.

Google AdWords

If you have ever searched on Google, you have seen AdWords.

Google AdWords are the small text ads that are displayed on the side of the search results in Google. These ads are contextual of course- in this case the context is the search terms you entered. The ads will be served based in what you're looking for. So, if you do a search on "printing services" you will get ads for printing services along with your search results!

How does this generate money for Google and the advertisers?

Google AdWords works on a model known as pay-per-click. When someone clicks on an AdWords ad, the advertiser of that ad has to pay Google a certain amount. It's easy to track and fully automated.

We say "certain amount" because that amount is different all the time and is subject to market forces-in this case, bidding. Something has to determone the placement of those ads, and what determines it is how much the advertiser offers to pay per click. when you submit this kind of ad to Google, you submit it with a bid-which is compared to other bids for similar kiywords. It's an auction style process.

The position of the AdWords ads is based on the bidding amount of keywords of an ad. Obviously, the higther the bid, the higher the position the bid huys you. For instance, if the highest bid for the kiywords "internet marketing" is 80 cents per click, you can get top position by bidding 90 cents. Then every time someone clicks on your ad, Google would charge you 90 cents, and you would retain the top position until someone else bids more for the same search word placement.

Google AdSense, as stated earlier, is an extension of Google AdWords. It takes the AdWords concept and moves it off of Google's search page and onto thousands of other web pages. The ads that are displayed on the websites are Google AdWords ads.

It's good for the advertiser, who gets more and broader displays, For Google, who charge more for this program, for you, who will make money from the clickthroughs on your pages, and also for the consumer, who will see cool ads for stuff they are probably interested in!

So how exactly are you making money from all this? You earn a share of the pay-per-click amount, every time a visitor clicks on the ad. So you just need to get ads on your site....

The truth about Google's AdSense program is that it is amazing. It's the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google's AdSense, you're truly missing out on a great opportunity. I've tried several other affiliate programs, and the only one that is creating revenue even close to Google's, is the amazon.com affiliate program.
Amazon.Com's affiliate program pays 5% commission and up for shipped products. It's not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click through, they have s secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until i joined Google. Then the pennies became dollars.

Here are some basic tips for signing up with Google's AdSense program.

Tip # 1 If you search multiple websites in different categories you'll fine one thing in common. Almost all of them have Google ads and nothing else. This is because most other programs, but don't skip Google's AdSense.

Tip # 2 Google's search spiders are so specific, that the ads that appear on each page correspond exactly to some element of that page. Therefore, having ads from other companies is not a good idea.

Tip # 3 You can place text, image, banner ads and even a search box that will earn your company revenue. Do not place a search box from another company on the same page as Google's search box. They may stop working with you.

In summary, the AdSense program is a great way to make revenue, has incredibly targeted ads and don't use other search boxes on the same page as a Google search box.

One thing that makes AdSense different from other businesses such as creating and selling your own products online is that it requires a lot more websites with a lot more content. Your AdSense money comes from having a lot of pages in the search engines, With a lot of links t those pages. Lots of websites.

Discuss two resources that are available to keep your costs down and your profits up. They are:

      1. Creating blogs
      2. Affordable web hosting
      3. Creating a lot of content


      Creating Blogs


If your budget is really tight, you can always start off by creating Blogger.com
blogs and putting AdSense on them. You can promote those blogs and get clicks and not have to pay monthly fees for hosting.
So if you're just starting out and don't have the money for hosting fees, a Blogger blog is the way to go. Once you start earning some AdSense money, then you can start expanding into paid hosting. I'll discuss how to get traffic to your blogs (and your websites) in a later section.

OK, So you've got the right page design and you're focusing on the high paying topics. The last thing to do is to test, test, test! Test your websites, find out which pages get the most clicks, which subjects are drawing the most interest, and expand on those topics.

For example, let's say you've setup a site an "Widgets". The site has four topics, "Red Widgets", "Blue Widgets", "Green Widgets" are by far the most popular and are getting you the most clicks.

Knowing this, the next thing to do is expand the section of your website devoted to Blue Widgets. Ad some articles or other content resources that talk about the various facets of Blue Widgets. Of course, Your AdSense ads will be on every page. :)

Also, you need to track where your traffic is coming from, and which traffic sources are getting you the most clicks. Are you getting a lot of traffic from Google? Or Yahoo? Or MSN? Of the big three search engines, which one is sending you the most clicks? Knowing this tells you where to focus your efforts. If Google makes you the most money, You should focus your efforts on ranking well in Google first. If it's Yahoo or MSN, you focus on those first.

Unfortunately, Google's AdSense reports are very limited. The channels help some, but they are cumbersome to implement and are limited to only 200. If you have more than 200 pages and you want to track every page-forget it.

Also, Google does not tell you where your traffic is coming from, or which traffic sources are resulting in the most clicks. There are huge holes in their reporting, and they don't seem to care about filling those holes.

The general idea of Google AdSense is very, very simple: drop some code on your web pages and when people and when people click the ads, you make money.

But there are a number of important questions to ask when building sites so that you earn the most money for  your time and effort. The most important of those questions are:

   1. How do I design a site so that will get the most clicks?
   2. What topics are the most valuable and will earn me the most money?
   3. How can i track the results of my efforts to see where I can expand and improve?

Those are the big questions. And there are good answers to those questions! Let's discuss each one, one step at a time:

1. Designing A Site To Get The Most Clicks

Site design is very important in the quest to earn money with AdSense. If you put the wrong kinds of ads up, Or put them in the wrong place on the page, you might get some clicks, but you will earn a lot less than if you know the best way to format your AdSense ads and follow it. I'll give you a general idea of how to do this.
When designing your site, you want to put the ads where they will be seen and clicked the most. This is usually toward the top of the page. The ads should definitely be visible when the page first opens. Don't hide them away on the sides or at the bottom of the page.

Secondly, you should make the ads blend in with the site so that they don't look like ads. This means making the colors of the ads match the colors of your site. People have become "blind" to advertisements since they are so used to seeing them on websites, so you have to get those ads in front of them without them realizing they are ads. Then, instead of outright ignoring the ads, they can look at what the ads are offering and make a conscious decision of whether or not to click. When they do choose to click, you get paid.

2. Selecting The Most Valuable Topics

It's pretty obvious that some advertisements are worth more than others. People spend millions of dollars for a 30 second commercial during the Super Bowl (and other huge sporting events) because that ad space is so valuable. But they will only pay a fraction of that for their ad to be shown during a regular television show. The same is true with AdWords advertisers.
For advertisers, certain keywords are worth a lot more than others.

Sometimes this might be counter-intuitive. For example, you might think that the keywords "sports cars" would be very valuable because sports cars are very expensive. But among the group of people searching for "sports cars" are a lot of people who just want to see pictures of sports cars, or people who just have an interest in sports cars but aren't looking to buy one.

This means that it's very important that you know what keywords to target before you build content for your web pages. If you're just building a hobby site and AdSense is just there to pay for the web hosting or earn you a few extra dollars a month that might not matter to you.

On the other hand, people searching for "sport car insurance"-ah!-they are looking to buy. I mean, who searches for "sports car insurance" for fun, right? As it turns out the value of clicks for the terms "sports car insurance" is almost seven times as much as the value of clicks for just "sports cars".

But if you're looking to earn real money with AdSense, then you want to build websites that are focused on the keywords that pay you the most money when people click.
You can find out how much keywords are worth by setting up an AdWords account and using the AdWords "Traffic Estimator Tool". Here's what it looks like

Traffic Estimator
                                                    AdWords Traffic Estimator Tool

As you can see, this tool lets you enter some keywords, set the MAX CPC (cost per click), and select the language and the countries you want to see the estimates for. Always use "100,00" as the MAX CPC, because that tells you the highest bids for the keywords, which is what you really want to know. Once you've entered the information, you click "continue". The results for this particular set of information at this particular time are shown below.

                                                   AdWord Traffic Estimator Tool Results

Notice that “sports car insurance” has a value of $12.81 per click, versus only $1.86 for “sports cars”–like I said, “sports car insurance” is worth almost seven times more. So before putting up pages and websites, you

can run the keywords you’re thinking of building content for through this tool and see if your idea of what pays best is correct or not.

But I’m warning you, using this method is like shooting in the dark.

As I mentioned before, what you

. At the time of this writing, it contains a searchable database of almost 2 and a half

interested in those keywords. I mean, if a click is worth $25 dollars but you only get two clicks a month, that’s not nearly as much as a $5 click that gets repeated 100 times a month. Click counts matter!

think should be high paying and what actually is high paying are often very different. The best way to quickly find Getting the Most out of AdSense out what the real high paying keywords are is to get a list of keywords that have already been run through the Traffic Estimator and were found to have a high cost per click (CPC) value. The best list of high paying keywords and their AdWords CPC values right now is available from KeywordExplosion.com million keywords along with their CPC values and the number of clicks they received per day. I put countless hours of work into this list, and I updated it every month. Knowing the number of clicks per day helps you know if people are