This is the most common and in many people's opinion one of the best forms of content. Depending on what your site is like, the articles could be long or brief, formal or chatty, technical or entertaining.

• Keep it short. While there aren't any hard and fast rules, you should keep these articles below 1200 words. If they are longer, make them into multi-part features. People hate to have to scroll down a lot.
• Articles should be relevant to your site.
• Articles ought to educate, entertain or inform.

• refrain from rehashing an article you've read somewhere else. By publishing something that's new, you up the value and credibility of your site.